My Space, premier réseau communautaire musical , crée une joint-venture baptisée My Space Music avec trois majors du disque, Sony BMG Music Entertainment, Universal Music Group et Warner Music Group. L'objectif de cette association est de proposer de nouveaux services et de nouveaux modèles de monétisation autour de la musique : écoute en streaming, téléchargement sans verrous numériques, places de concert, produits dérivés, sonneries pour téléphone mobile, etc. My Space, qui revendique 110 millions de membres et 30 millions de visiteurs uniques mensuels, cherche ainsi à concurrencer Itunes, le service de musique en ligne d'Apple.

MySpace co-founder and CEO Chris DeWolfe called the deal to create MySpace Music "a historic step" for the music biz in its long struggle to come to grips with the digital era. MySpace Music will be jointly owned by the four partners and have a dedicated management team that will report to DeWolfe and a board comprising reps from Sony BMG, UMG and WMG.

"This is the first time the music companies have gotten together and said, 'We're going to do something really different,' " DeWolfe said. "We believe that this is really a historic step in the music industry redefining itself, both with the partnership and the product (to come). There's no other product on the Internet that looks anything like this."

MORE BUZZ: MAJOR BUZZ FACTORY